Red Earth. `Alaea in Hawaiian. By one definition: “water-soluble ocherous earth, used for coloring salt, for medicine, for dye, and formally in the purification ceremony called hi’uwai.” For me, words have always held their own power and magic. I named my son Greyson because he was born in a time that honors his elders. I call him Grey because of the imagery it brings to mind: rain clouds, fog, mist, and the middle-way. In the same thought pattern, when it came to naming our business, I wanted it to ring as a reminder of why I started this venture in the first place. When my Aunty Lea had been going.